Things I like: The start of a series

I have just found this new Peanut Butter: Jif Natural! It was $2.09 at Target (not a Super Target) which I think is cheaper than what I had regularly paid for the Skippy Natural. It only has 5 ingredients and of course, no partially hydrogenated anything.
http://www.jif.com/products/details.asp?prodID=669